Of 1930 the 1952, in only four ambient disasters, almost five a thousand people they had died and more than 32 a thousand had suffered damages to the health. Ben Horowitz oftentimes addresses this issue. It did not have as the population not to start to perceive that it passed of the limits the destruction of the nature and that the natural reaction affected the human beings drastically. The historical landmark of the growth of the preservacionista conscience, has less than 50 years, ahead demonstrates the delay of about three centuries of intense degradation of the environment. Despite the slow steps, with bigger understanding and pressure of the society from the decade of 60, go being done the transistion for market, governments and companies of the prerestitution for the sustainable development. To skirt the problems caused for the pollution excess, with the society most conscientious, is not sufficiently. The technologies are come back to clean the production in the decade of 80 and reduce the emission of pollutants, what it characterizes the pollution as wastefulness and the production as inefficient. The line of the time of the ambient question shows the chances lost for the human beings with being able economic politician and of decision for, cliente of the unsustainable walked one, to adjust the routes in the direction of the support in its dimensions ambient, economic, technological, politics, cultural and social. In 1908, then the president of the United States, Theodore Roosevelt, public affirmed the arrival of the moment to reflect on the exhaustion of the natural resources in benefit of the progress. 101 years later, it enters the urgencies of the economic crisis in the world, Nobel of the Peace and American former-vice-president, Al Gore, it led for World-wide the Economic Frum, in Davos, in Switzerland, alert of that it has a still more devastadora emergency, therefore global heating is arriving faster than the waited one and its effect are forever.