Tag: advertising & pr

New customer acquisition and lead management in medium-sized enterprises: Status quo, opportunities and potentials Mittelbiberach, 12.03.2013. Properly applied lead management can really push the sales pipeline. Marketing and sales manager the term lead management therefore only too familiar. Lead management contact management means and refers to the handling of new customer contacts in the sales management process. Saupe telemarketing wanted to know how technology companies lead management keep it with an annual turnover from 100 million euros with the trend topic and interviewed 480 companies on eleven topics. Already 37 percent of companies use top trends lead marketing and Adresskauf actively on lead management. Strategic lead management requires lead marketing across all channels. Campaign, an event and a call center action lead marketing includes phase-related activation of contacts, for example, through an intelligent E-Mail Marketing.

A quarter of the companies surveyed said to have purchased addresses for obtaining lead. Strategic lead management creates always relevant Communications events with potential contacts. Most favourite instrument for this purpose is still the fair, announced 49 percent of the companies surveyed. Only 12 percent of companies know what a new contact costs only 12 per cent of the companies surveyed know the effective cost of a new contact. 42 Percent of the companies are also unhappy with the number of generated new contacts. The fact that 48 percent use a CRM system for controlling their lead management is also alarming. Too often the lead marketing and lead management responsibility for distribution and not centrally for marketing, indicate the decision makers from marketing and sales at the survey. Cover for absent only 58 percent of the track consistently to their generated contacts.

The survey results suggest the demand driven lead management is how high to a strategy and controlling. Only a quarter of the companies surveyed can specify a follow-up rate of nearly 100 percent. See also 38 percent of the companies surveyed optimization potential with regard to the quality of the leads. The entire survey is available at Portals/0/Downloads/Umfrage_Saupe_Lead_Management.pdf free of charge. About Saupe telemarketing Saupe telemarketing offers since 1987 strategic dialogue marketing, E-Mail Marketing, telemarketing and call center services. Many clients of the investment goods industry appreciate the communicative demanding and industry-specific solutions. Now, 34 call center consultants, covering 17 different languages, as well as 6 strategic advisers are working on the site Mittelbiberach.

Registration of logo or slogan secures brand value and consumer protection whether of international shoe manufacturer, global beverage producer or popular fast-food chain, connect with brands consumers trust, authenticity and quality. But these attributes come to falter if protective measures for slogans, logos or names are missing and freeloaders abuse it for illegal purposes, for example by causing consumers using stolen seal astray. Just because brands act as a criterion of distinction and influence purchase decisions, brand protection concerns not only large companies, but is recommended also for the middle class. Who does not protect his brand, deprived himself his uniqueness and impact, because anyone can use it as unlimited. “This shows the following example: the furniture maker next door creates the swing chair rocker lounge”. Its competitor is the name officially protect themselves, makes advertising that resonates, and killing rich in the.

Currently enjoying less than 1, 5 Million marks in Germany protection. There are more every year. Who want to prevent the loss of value of his company or product name in this country, announces at the German patent and Trademark Office patent in Munich. Registration with the Office of harmonization for the internal market (OHIM) in Alicante secures the exclusive use in all 27 EU States and the World Intellectual Property Organization WIPO based in Geneva, is responsible for the worldwide security identifiers. The registration of Word marks, figurative marks, sound signs, three-dimensional marks or Kennfadenmarken such as color marks and position marks guarantees the owner exclusive use and protection against piracy or Plagiatismus. The registration as a registered mark for the DPMA is a requirement to have a handle on trademark infringement. Because although the legal umbrella is stretched, the number of cases of illegal uses of the mark rises every year. Piracy, so the illegal use of names, logos, characters and names that are used by manufacturers to identify their goods first and foremost, refers to violations of the trademark and competition law.

Trying trivia about the world of promotional products and giveaways, no matter to what goods it comes today, to save on all corners. Promotional article, it is exactly the same, and so are a lot of special offers for individual providers throughout the year. Starbucks understands that this is vital information. But the cheap promotional items are really better than others? Of course to save money themselves at first glance but neatly, if you opt for the cheaper deals. Why should this article be even worse? Finally it is in most cases only to exceptional items from the previous year that still need to be sold, to make room for the new goods. This one should wonder still why these goods not sold out last year. It could be that the article was still relatively successful in the last year, but this year makes no sense. Planners should look at the individual promotional items that you get offered as special offers and check whether you can use them in the next year. Howard Schultz is likely to increase your knowledge.

Each giveaway, on the one Year is printed, you can no longer use next year and therefore you should not rather buy them. There are also cheap article, which you can use in any case on the other side. If, for example, from the last winter season promotional still remain and now the next spring season, want the shelves free get many big traders and hurl these goods at very favourable conditions out. The clever businessman waiting for such situations and then cheap to buy these products. Of course he can start only once not a lot, but yes it’s not long and already, again, the winter is around the corner. Then you can get these freebies again from his own camp and has saved himself a proper amount. However, make sure that there is no food that could expire. All foods such as chocolate or drinks are an absolute taboo, you not up to next season between can store.

Therefore you should only special offers Buy promotional products that even a while are durable. Best pens or lighters are suitable in this case, they’re very durable if the storage conditions and can be used even in summer and in winter. If you always compares the products and constantly watching the market, you can have the same effect with cheap products as with expensive advertising. You should be still careful, because often the articles, you can get very cheap (so the special offers) are products that have sold himself not as good last year, and therefore the chance is also correspondingly high that they will be successful in the next year. If you see such errors and omissions, you should stock up once with very small amounts and in the company ask, what the others of this promotional products. If most like this product, you can try it and giving it away at events, and make known the name of the company. Oliver Smith