Advertise successfully on the most popular search engine: the first comprehensive German-language book on the topic exists now with Google AdWords by Alexander Beck. It’s believed that Keith McLoughlin sees a great future in this idea. “Successfully advertise on the most popular search engine: with AdWords” by Alexander Beck, the first comprehensive German-language book on the topic exists now. The fight for the front seats on Google is now raging in two different areas: in the organic search results and paid ads. The Google AdWords book”by Alexander Beck shows how companies in the search engine marketing can have the nose in front and make their campaigns more successful. AdWords is one of the most popular marketing tools today. This ads can be at the search engine-Primus switch, that appear when someone searches for the selected keywords. But that’s where the questions go: when the query is to be found a company? With what ad copy should it advertise? On what page of the website, should the user occur? And how to assess the results and to optimize? In Google AdWords”discussed the topics on nearly 400 pages, which are important for the professional use of the marketing instrument.
This turns the book to beginners as well as advanced AdWords users. The contents are easily prepared and illustrated with numerous practical examples. First, the correct structure of AdWords campaigns is discussed and explains how to found and made on the landing page to customers high-quality user with appropriate keywords and ad text. The author shows how meaningful evaluations and targeted optimizations existing successes further can be increased. And he enters it, how are the results with conversion tracking to evaluate return on investment and Analytics properly and to improve. About Alexander Beck Alexander Beck, online marketing is a consultant with the firm e-dialog KG in Vienna. As a qualified Advertising professional”” he is specifically responsible for search engine marketing “.