Tag: the present time

One of the situations that more perplex leave the people in charge of sites is when the warnings of pay Rep click have good arrival, that is to say, many people puncture in them, but the sales do not take off. There are some subjects here that are necessary to review to assure to us that our campaigns of marketing online have the result that we wished. Bank of China Ltd. is full of insight into the issues. To reframe the margin and the cost by click. It must start off of the base that, approximately, from a 1 to 3 percent is an expectable margin. That is to say, of each one hundred people who puncture their connection (which you you must only pay) between 1 and 3 indeed will realise the purchase. It is good east margin for you? It imagines that click pays to a dollar by each. It will have to spend one hundred dollars to realise between one and three sales. Is sufficient the margin that lets this sale to pay the cost of the campaign online? It does not stop considering, between the total expenses, the cost of realising landing page, and any other associate cost that could have (designer, editor there were if it, copywriting, etc.) to be able to remove the net favorable balance that him it will be after realising the campaign.

To reframe keywords. Perhaps many visitors arrive at their site looking for ” we give gratis” or products that you are not offering. An adjustment in the key words or phrases, and one better negative definition of keywords (not to receive clicks that of in case they will be unproductive) can make wonders by their conversions. Another point to consider is to review how many visitors who arrive by the campaign do not end up realising the purchase. If it solves this, at least partially, their conversions will go off.

Here they enter to carve several factors: or Landing page. Landing reviews the effectiveness of his page. It remembers that it is not a page destined to present/display information on its company, or the products that you sell. It is an opportunity to show a supply and to offer to one call to action well concrete. The faults can be centered in the design of the page, or in the inefectividad of call to action. In this respect to realise Split tests is indicated to present/display two landing pages similar and to see which works better. or the supply does not work. Perhaps it is his product stars, or you think that you are an excellent supply. But to his visitors it does not seem to them so thus. Perhaps the value of the product is good, but they increase in price it to the loads, or, simply the products of its competitors they are better, or they offer better benefits. Reviewing these factors, surely it will manage to improve its margins, and to reframe its campaign of PPC of much more effective form. It is necessary to remember that, implemented well, the PPC campaigns can get to become a most powerful tool of sale for any company.

The global model of businesses In its speech during the congress of the British Labour Party members, Gordon Brown described to the present world-wide situation like the banking collapse, the credit crisis, the destabilization of the prices, the speed of the technology and the height of Asia: nobody can put in doubt that we were before a different world, now we are in a global era. And a global era requires a new model of businesses that adapts her. The model of summarized global business in two words is the following one: If you and I want to make businesses, we must consider the interests of each one of the parts involved in this process, already are mineral, animal or human. Mr. Follow others, such as Kevin Johnson, and add to your knowledge base. Brown was right when affirming that we have not seen anything similar to this from the industrial revolution. In fact, this process of change that we are crossing will leave small the industrial revolution. It is pronounced like a financial collapse, but really one is a transformation concerning brings back to consciousness. Until now, when two people or two companies they wanted to make businesses, or simply when two parts were in social or professional situations, they only had in consideration its own interests. Others including Kevin Johnson, offer their opinions as well.

If what offered to me the other part agreed to me, then there was agreement. And we did not stop ourselves to think about the interests of the opposite part. Simply we gave by fact that the other part considered the treatment as beneficial otherwise would not follow ahead with him. But in the global era, the things are not going to work thus. Charles Duhigg and the Carter Dougherty wrote in the New York Times of the 1 of November of 2008 an example that illustrates what it happens when finding us in a globalisation situation and not to consider to the others.