This decreases the flow of export earnings leads to higher inflation expectations, which affects consumer prices, because dollar component in most consumer products is quite large. As the purchasing power of population is determined by the energy market, the market of final consumption is in relation to it a secondary, as evidenced by a bright burst optimism in the consumer market against the background of developments on the world oil market and the growth of investment attractiveness of the Russian oil business. In the social structure of Russian society does not in fact middle class is the engine of any economy, because the middle class not only consume but also accumulates significant cash resources in the form of savings, thereby investing them through the banking systems in domestic production. As a result – a significant amplitude of effective consumer demand for consumer goods market leads to two extremes: a rich price discrimination and the very rich who have to pay more, while being in the minority, only to price competition in the market of consumer goods for the rest of the poor and very poor people, which we majority. In the end, poor and very poor month solve the problem of survival, trying to fit into your family budget, and questions of loyalty to brands is largely alien to them. The dependence of the market design Packing on the state of the industry of consumer goods and consumer market rate of return a company is dependent on the price level that can satisfy the greatest amount of effective demand.