Indispensable tool in this case is the method of Mystery Shopping, which aimed at identifying such factors. If you are unsure how to proceed, check out Jonas Samuelson. Data analysis study conducted by the method of Mystery Shopping, helps to make correct management decisions to achieve strategic goals such as increasing level of sales, increase customer loyalty, build a positive relationship to the company staff training. In other words, the results can eliminate the defects in the external organization, which leads to optimize its internal processes. Many companies that develop the direction of the Mystery Shopping in Ukraine, had some difficulties in project management. The reason is that it is not developed clear standards and methods of conducting research, and there is no uniform system of project management services to this company. Let us consider the typical cases in the providers of services Mystery Shopping. One of the early stages of provision of services Mystery Shopping – it's filling and maintaining database of secret shoppers.
Secret shoppers are looking through case publications, online ads, etc., and candidates' resumes are collected in an arbitrary (sometimes single) form by means of telephone interviews or via e-mail. Base mystery shoppers is in print or electronic format as separate files, which subsequently complicates the search for candidates necessary criteria. In addition, these databases require constant renewal and updating, in case of irregularities in the projects. Very often in projects to be nominated by secret shoppers are certain requirements: age, sex, owning a car, camera and other, these claims are caused by the target audience of the company – the customer.