After all managers within the company think about their products day and night. And consumers? Consumers in the best If only glanced. Second! Now imagine that you want for this moment to bring advertisement should have time to catch the eye, to persuade or to provoke a reading go to the site, remember its url, or at least interested in your brand. Under these conditions, the company desperately needs someone who is not bound by corporate bonds and stereotypes, who can look at the product and advertising through the eyes of the consumer. But the original ideas are not always needed, especially in my favorite small and medium businesses, as field there is not plowed! The creative idea – this is not always original. In most cases – a new combination of various previously known characteristics. And also to understand that properly built pr, promo or advertising – it's not a one-time tactical tool, but the strategy is not a single point of impact, but a few.
Low-cost marketing solution can bring a certain number of funds that are immediately necessary to include the costs of its strategy and continue to "seek out and bomb" with small breaks in the digestion of the target audience. Search for ideas and solutions are not always simple, but creative always pays off. Indeed, the difference between creative advertising from nekreativnoy? Other things being equal, the first gives you many times more effective. I agree with John Rose, all opposed to the idea. They are not judged by size, and rarity, purity and effect, and that good ideas were more of their creators should share success and to participate in profit distribution brand. What marketing solution effectively? I believe that the main aspects should be the following: That which engages in dialogue with the audience on an equal footing, rather than vtyuhivaet and markets; That which brings in a cost products, goods, services, ideas, emotion, or benefit in the hands of the end consumer (ideally from hands close to him or become close to him man) and one that will stand out from the standard gray mass strategies and tactics (creativity).