Of Captain Planeta to the Land Planet Water: the myths of the environment that invade the livened up drawings and the classroom. The subject environment is each more present time in our daily one, therefore we are bombed by the green speech at some moments and of the most different forms. What it made this speech if to popularize of so fast form, since in Brazil until the decade of 80 the green speech was little spread? in relation to the world, as the other countries had incorporated this ideology so easily and quickly? Which are the objectives that are occult of this romantic speech? These are some questions dificlimas, however we will try to point some ways with respect to the reply. The incorporation of the ambient speech in global scale passes for a series of events, conferences, protocols, reports, that give cement to some ideologies of the ruling classes, that some times if had separated in countries developed and underdeveloped, but that if they join from the conception of sustainable development, that creates a true consensus, a species of definitive way only for all. From the incorporation of the speech of the sustainable development, process that occurs in the decade of 80 and assumes greater force in the decade of 90, the green speech takes the scene of other speeches until then central offices. Thus, suddenly, as in one it has touched of magician, all assume this speech, as much the governments (municipal, state and federal), how much the companies (national, multinationals etc), and other segments of the society. It is common and current to be ecologically correct currently, becomes a virtue, a way to vender more, then, to profit, term key for the capitalism. As already said, the ambient speech appears in the most distinct situations, many times in the words of people who we question and we doubt veracity of these words and intentions.