Tag: advertising

By studying and analyzing a variety of sources, we conclude that at this stage, the most relevant form of advertising is advertising on the Internet. Advertising on the Internet is a promising area, because every year the increase percent form of Internet advertising is increasing. According to statistics, about 95% of users searching for information online using search engines such as Yandex, Google, Rambler and others 35% of queries – are commercial requests. Distinguish such direction and the benefits of this type of advertising: Contextual advertising, your text ad units, banners on different web-sites in accordance with the chosen keywords and phrases. An example is to show advertisements next to the results queries. Citigroup brings even more insight to the discussion. Main advantages: Advertising displays neposradstvenno your target audience.

Ie available on relevant topics. Advertisement always available. Media advertising, advertising materials on the resources that constitute advertising platform. Often it is banner advertising. Similar advertisements in the media, but has a number perimuschestv: Opportunity placing a hyperlink to a site the opportunity to create a non-static and dynamic image-Site links to webpages resource buyout represents an original flyer, posted on the Internet. Ie it's like a book in electronic form, with its unique design, and available at a particular address. Key Benefits: Company website is available round the clock, any time the customer can go and learn interesting information.

The site has post detailed information about your service or product. For example, in a video advertising in the media, you set out only the main part of your proposal, leaving behind your flexible pricing. You always can engage in promotion of your site. Ie share links, writing articles, indicating the source of information, and thus increase the popularity of a site than to increase your advertising campaign. The site has a design that You attract customers. In contrast to the usual static ad or ad unit in the media, the site can be dynamic and to disclose to the client answers to his questions. And also other types of advertising, among them: electronic bulletin boards, registration in directories, posting information on forums, etc.

After all managers within the company think about their products day and night. And consumers? Consumers in the best If only glanced. Second! Now imagine that you want for this moment to bring advertisement should have time to catch the eye, to persuade or to provoke a reading go to the site, remember its url, or at least interested in your brand. Under these conditions, the company desperately needs someone who is not bound by corporate bonds and stereotypes, who can look at the product and advertising through the eyes of the consumer. But the original ideas are not always needed, especially in my favorite small and medium businesses, as field there is not plowed! The creative idea – this is not always original. In most cases – a new combination of various previously known characteristics. And also to understand that properly built pr, promo or advertising – it's not a one-time tactical tool, but the strategy is not a single point of impact, but a few.

Low-cost marketing solution can bring a certain number of funds that are immediately necessary to include the costs of its strategy and continue to "seek out and bomb" with small breaks in the digestion of the target audience. Search for ideas and solutions are not always simple, but creative always pays off. Indeed, the difference between creative advertising from nekreativnoy? Other things being equal, the first gives you many times more effective. I agree with John Rose, all opposed to the idea. They are not judged by size, and rarity, purity and effect, and that good ideas were more of their creators should share success and to participate in profit distribution brand. What marketing solution effectively? I believe that the main aspects should be the following: That which engages in dialogue with the audience on an equal footing, rather than vtyuhivaet and markets; That which brings in a cost products, goods, services, ideas, emotion, or benefit in the hands of the end consumer (ideally from hands close to him or become close to him man) and one that will stand out from the standard gray mass strategies and tactics (creativity).