The word of order currently is Social Responsibility, and when we speak in RS we are in relating to the social and ambient actions, allied to the sustainable development. A fact that in the flame the attention is the change that comes occurring in the financial segment, a time that this was not gotten rid of the RS. By the way, the RS is today factor of survival who search to remain itself in the market, either in which segment will be. Although it does not possess a strong socioambiental impact direct, the financial sector mainly possesss high impact indirect, due to the fact of being a supplying agent of capitals, that is, the financings. Read more here: Electrolux. Therefore the banks possess an important and basic paper in the sustainable development. They are not executors, however are inductive of changes in the segment of the RS support. In the truth, which had its transport and potential of generation of jobs, the banks contribute excessively so that it has a change of position in the Brazilian society. Such changes if relate to the deriving indirect impacts of activities of financings, a time that when granting a financing for a company who explores hand of infantile workmanship, for example, is indirectly contributing for the exploration of infantile work, the same the step that when granting loans to a company that it possesss efficient an ambient management and still presents good strategies of RS, it is to contribute for the sustainable development..